The Frequency Illusion, also known as the Baader-Meinhof phenomenon, is a cognitive bias that occurs when the thing you've just noticed, experienced, or been told about suddenly crops up constantly. It gives you the feeling that out of nowhere, pretty much everyone is talking about the subject or that it is swiftly surrounding you. For example, you might learn a new word or hear about a particular band for the first time, and then suddenly, you start seeing that word or hearing about that band everywhere. It's not that these things have suddenly become more common; it's just that you've become more aware of them. This phenomenon occurs due to a combination of selective attention and confirmation bias. Selective attention is the process by which our brains focus on certain things while ignoring others, and confirmation bias is the tendency to search for, interpret, and remember information in a way that confirms one's preconceptions. In essence, the Frequency Illu...